There are a ton of free SEO tools out there. I’ve been using a few of them for years, and they’ve saved me a ton of time and a lot of headaches. I’ve been able to rank some of my clients on page 1 for competitive keywords without spending a dime on paid advertising.
Below are the 7 Best Free SEO Tools that will save you hours, and they’re all relatively straightforward to use.
A lot of new SEOs are starting to use this tool for content development and search engine optimization. All of the keyword tools in the free version offer the same basic info — it’s all there, but in a much more digestible format. The full version ($45/year) features an extensive article and headline writing guidelines, advanced article editing and markup, full link building support, and much more. SEO Tools
They say one of the most dangerous aspects of the Googlebot search is spammy, keyword-stuffing web pages. Fortunately, there are tools out there that will allow you to stop it. My favorite of these is called Word Spy, and it’s a premium tool. It won’t eliminate spammy pages entirely (because that’s not possible), but it will help clean up spammy content.
Serpstat is probably one of the Best Free SEO Tools on the market today. The developers at Serpstat developed this tool to calculate average “Google keyword planner” results for organic search queries. It’s a must-have tool for SEOs. Because this tool doesn’t require a login to access, Serpstat is free to use.
You’ll even earn 5% of the revenue from one’s keyword research. Pros: 5% of the payment is paid to the user per paid search result. It has a massive amount of flexibility and tons of settings to tweak in an in-depth fashion. This SEO tool has one-click keyword research, keyword distribution, and backlink tools built-in. Pros: There are free plugins and add-ons to extend the functionality of Serpstat.
Google Adwords is probably the most well-known search engine optimization tool out there. This tool is essential for setting up your ads and improving your organic traffic. The main advantage of using Adwords is that you can do things like show ads to certain types of people, track the performance of your ads, customize them to show different pictures or links, and see your entire keyword ranking history. Using Adwords as part of your strategy, however, requires quite a bit of setup. Setting up a campaign requires creating a unique keyword and putting ads in different places, like in relevant categories and display networks. Google’s Adwords doesn’t come free either.
Rank Tracker is a simple yet effective SEO tool that lets you track all of your competitors, see the keywords they’re ranking for, and generally take a look at their market share. This tool is excellent for understanding which keywords are driving the most traffic to your website, which keyword phrases are drawing your competitors’ traffic, and overall, how your competitors’ sites are performing.
It’s available for Chrome, Firefox, and Safari browsers. Tribune SEO Tribune SEO helps you analyze a website’s content, retrieve and provide you with correct and actionable feedback on the content. When you first use the tool, you’ll first enter your website’s URL in the “Content-Type” field. Next, you’ll join in the entire content of your website.
SEOQuake is a Google Analytics Dashboard app that helps you track organic traffic. It will send you reports showing you where your traffic is coming from, how it’s converting, and how long people stay on your website. It’s simple to use, and for the most part, you can run it by yourself. You can share it with your employees, too.
I use it to track my own online performance, and I use it as a helpful tool for clients. SEOstress Image by Chris Chambers via Flickr SEOstress is a simple free tool that will help you track keywords, websites, and search terms. It will generate daily reports that will give you a full breakdown of where your traffic is coming from.
I’ve been using SEO Labs for a few years now, and it’s a great tool to keep an eye on your content. You can create alerts for any of your landing pages to see exactly how your business is performing. Once you set up alerts for specific content pages, you can see which pages perform the best for each keyword and what types of keywords perform the worst.
This is a free tool that can help you make changes to your content and your entire web page. ThinkAWish Many people make the mistake of using Google’s Optimize My Page, which does absolutely nothing for your SEO. This free SEO tool will ensure you’re utilizing the best in SEO, and it provides over 3 million inbound links to popular websites.
SEMrush is my go-to free SEO tool. It can do anything you need, from keyword research to webmaster tools to social media monitoring. You can see how many social profiles you’re following, how many shares or posts you’re getting, and much more. Pricing: Free to use. It’s worth spending $59.00 to get a couple of tools for advanced users.
I prefer to have users sign up for a free account, then add my services once they’re on board. I’ve had users of SEMrush give me suggestions or questions and then find me on social. Instead of answering each user’s question, I can send them directly to my site or me. SEMrush has some good paid tools, but I find myself using the free service the most.
The Editors’ Choice for SEO tools, SEMrush is the search engine optimization (SEO) tool you need to use to dominate competitive search engine results. SEMrush is an excellent tool for every type of SEO strategy: organic, paid, content, etc. You can use SEMrush to analyze the competition and find target keywords to target for your own organic keyword research.
You can use SEMrush to analyze competitors, see how they rank for the keywords you’re targeting, and determine whether you should be working on some in-house SEO for your website. You can also search for relevant information on your website or any of your competitors’ websites and see how they rank for the keywords you’re targeting.
A few of them are extensions, but most of them are just available as plugins or shortcuts to other sites you already use. Here they are 1. Alexa, The first tool on this list, is also the easiest to use. It’s an extension of the popular web traffic tool Alexa. You can find it on the Chrome Web Store or by searching “Alexa Web Traffic” on the Chrome Web Store.
It’s free for the basic version, and it does everything you’d expect from a traffic tool — you can view daily stats, record traffic data, and more. For me, the most helpful feature is the ability to see how well certain pages are performing on Alexa. For instance, you can see how your landing page for a sales page performs on different devices.
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